Modern business owners are aware of the fact that digital marketing is not the only way to advertise the brand. The various ways of physical advertising, especially posters, turn out to be profitable tools to promote your company. However, errors in the designs of the poster can lead to disappointing results in marketing campaigns.
Learn about the 5 most common mistakes that you tend to make and how to avoid them for justifying the effort and investment.
Error 1: Lack of clear message
Posters can be an excellent medium for advertising if you can convey the concept or theme of the marketing it clearly. It is the basic stuff, and you should not ignore the strength of simply delivering the concept.
It can be a picture, a header, some punch line, a key text, or anything that will make it clear to the viewers in less than a second what your company is all about. If the reader is unsure about the idea that the poster is delivering, then the design will be useless.
Error 2: Irrelevant images
There should be complete synchronization between what the text and images are conveying. The marketing campaign will appear to be unprofessional and cheap if the picture does not complement the brand or the particular product.
For instance, when you are advertising for a jewelry collection, if the dress of the model has more grandeur and focus in the image, people will have confusion regarding whether you sell a dress or ornaments or both.
error 3: Color mismatch
Color coordination is a vital aspect of designing a custom poster. You have to keep in mind several factors like
- The background color against which you plan to stick the posters.
- Color combination of your company’s logo.
You will need assistance from a good company where a team of experienced designers will be able to create the right design for the posters.
error 4: Excess text
A secret strategy to make your poster successful is to avoid clutter. Always know that people respond more to images than texts. So try to minimize the use of text. Even if you are using, limit the number of words as the overuse of text will take away the entire focus element from your poster.
- The poster is definitely a canvas to portray the customized themes and products. So you have to show creativity but to a certain extent. If you go overbound, the poster will lose clarity.
- Illustrations and images should also be precise but well pointing to the service.
It is a good idea to hire professional designers who know the perfect balancing technique to keep every element in the correct proportion while designing the poster.
Error 5: Wrong grid division
The grid defines the hierarchy in which the poser design will display the details. The grids are not necessarily visible. But the correct presentation will display the best format to the target audience. The correct division of grids helps people get the necessary information in a fraction of a second. Avoid these mistakes to ensure that the poster successfully draws the target audience’s attention and adds to the lead database.
