A blog-style discussion website called Media Take Out, often known as MTO News, focuses mostly on celebrity and entertainment news concerning African Americans subjects and celebrities. Former corporate attorney Fred Mwangaguhunga founded the website.
Mwangaguhunga, who was raised by Ugandan parents in Washington, D.C., graduated from the City University of New York’s John Jay College of Criminal Justice and holds two degrees from Columbia.
Numerous stories, including Kim Kardashian’s pregnancy, Remy Ma’s legal troubles, and Michael Jordan’s divorce, were originally reported by Media Take Out.
According to Mwangaguhunga, 90% of their stories come from insiders who want to spill the beans, such as hairdressers, bodyguards, or resentful ex-girlfriends.
They specialize in breaking news and rumors about urban celebrities and African American culture. It is arguably the top source for news about famous African Americans. And it has reported on items that have been picked up by major news organizations like CNN.
Origins
After working in corporate law, the company’s director Fred Mwanguguhanga pronounced mah-WON-gah-goo-HOON-gah changed gears and launched an online company. This gave the aspiring businessman knowledge of the online advertising sector and set the stage for his subsequent move.
After selling his company, Mwanguguhanga started a blog on celebrity news and rumors. A few months after MediaTakeOut.com launched, it became extremely popular.
Today, MTO News generates over one million page views each month and is listed in the best 20,000 websites worldwide on Alexa.
By rebroadcasting news and including major stories through their sources and interviews, it concentrates on metropolitan celebrity gossip. The website has received praise for first reporting on several of the most significant urban celebrity scandals, including the attack on Rihanna by Chris Brown.
The Industry of Celebrity News
According to estimates, the $3 billion news and media sector include a subset called celebrity news. In the past, print journals with large market shares included People and US Magazine.
However, the industry changed which gave way to fast celebrity coverage as the digital world advanced and the practice of blogging for self-promotion increased.
A new wave of online celebrity rumors that concentrated on breaking news quickly was thus introduced. As a result of their massive web traffic, which converted into advertising revenue, websites like Paparazzi and Perez Hilton became market leaders.
Clients and rival companies
Compared to regular celebrity news websites, MediaTakeOut concentrates on a radically different demographic, which attracts a distinct set of rivals. The website specializes in covering African American celebrity gossip and does so in a style that is completely unique from other outlets.
Mwanguguhanga discusses his desire to fill a void in celebrity news by providing his audience with a complete picture of urban celebrities in an interview.
He made reference to the fact that although African American celebrities like Beyonce and Jay Z were profiled in publications like People. Their stories were never as in-depth as those of, say, Brittney Spears and Kevin Federline. This was the hole he was trying to bridge.
Model for Business of MediaTakeOut
Like the majority of media and news organizations, MediaTakeOut makes money via advertisements.
A readership with strong traffic and an urban audience that is particularly interested in the website’s content is its value proposition to its advertising. Mwanguguhanga increased MediaTakeOut’s online traffic over the first several years of business to a level where it was competitive with BET and other urban divisions of multibillion-dollar corporations.
Large advertisers who were originally dubious quickly knocked on the door after seeing the website’s traffic statistics.
MediaTakeOut provides readers with breaking news stories that are nuancedly reported and speak to their audience. The website has a network of sources that have given the inside details on some of the most major stories in celeb news thanks to the brand equity it developed through being the leader in delivering urban celebrity news. Follow the most recent news from MediaTakeOut if you want to stay informed.
The Keys to MediaTakeOut’s Success
The success of MTO News can be ascribed to a number of things, including its emphasis on readers and its powerful brand equity.
When MediaTakeOut first launched, Mwanguguhanga took inspiration from tech giants like Twitter. And Facebook and concentrated on readership growth rather than rapid monetization. This made it possible for the website to develop in a way that suited its target demographic.
For instance, the choice to concentrate on the news about urban celebrities was made using statistics; as the website evolved. It became clear that the urban audience liked the content in a way that increased online traffic. Mwanguguhanga took the business in this direction after realizing this. The website started making money after only six months of existence.
MediaTakeOut was able to develop its second success driver, great brand equity, by customizing the website for its most engaged audience. Being included with other significant websites as TMZ enables. The website to fetch high advertising costs and draw important sources for news stories.
A website like MediaTakeOut needs reliable sources for breaking news because it attracts readers. Advertising revenue increases with readership and page views.
Conclusion
Users now consume news in a fundamentally different way thanks to the growth. And the expansion of social media, like Instagram Live and TikTok. Users now receive stories in their social media feeds rather than having to visit specific websites to view the most recent news.
To keep their audience interested, MTO News will need to change the platforms on which they provide breaking news.
FAQs:
1. What is MTO News?
MTO News provides the latest in celebrity news and everything else you need to know about your favorite stars. In addition to covering entertainment, they cover sports, politics, and everything else important to African Americans.
2. How did it start?
Mwanguguhanga developed a site on gossip about famous people. A few months following its debut, MediaTakeOut.com experienced tremendous growth in popularity.
3. Who started it?
The website was started by Fred Mwangaguhunga who already worked for big companies and had a lot of experience.
4. What kind of news do they show?
Black celebrity news, rumors, and celebrity gossip as reported by those most familiar with them.
5. Are they a successful venture?
They are a very successful venture evidenced by the traffic their website receives and this helps them in earning a lot of profit.
