Effective outdoor business signage is crucial for attracting potential customers and building brand awareness. However, designing signage that not only looks aesthetically pleasing but also serves its intended purpose can be a challenging task. Several practical considerations need to be taken into account when designing outdoor business signage.
Here are seven practical considerations to help businesses design effective outdoor signage that grabs attention, communicates their message clearly, and drives more foot traffic and sales.
1. Location
Location is a critical consideration when designing outdoor signage for your business. The location of your signage will determine the size, design, and materials you use.
For example, if your business is located on a busy street or highway, you will need larger signs with bold lettering to attract the attention of passing motorists. Conversely, smaller signs may be more appropriate if your business is located in a pedestrian area.
Another essential aspect of location is the placement of your signage. It is crucial to place your signs in strategic locations where they are easily visible to your target audience. It could include placing signs near busy intersections or in high-foot traffic areas.
It’s also important to consider the distance between your signage and the intended audience. If your signage is too far away, it may not be visible or legible, which defeats the purpose of having signage in the first place.
2. Size and Visibility
Size and visibility are two essential aspects when designing an ideal business signage. The size of your signage will determine how easily it can be seen from a distance, while visibility refers to how easily it can be seen in different lighting conditions.
A larger size tends to be more advantageous. Larger signs are easier to see from a distance and help your business stand out. However, it’s vital to balance the size of your sign and your budget.
Visibility is also a critical consideration. According to experts, signs should be made with letters that are at least one inch (1″) tall for every twenty-five feet (25′) of distance.
The International Sign Association claims doing so makes them readable for all drivers. In addition, your sign should be visible in all lighting conditions, including daytime and nighttime. It means choosing colors and materials that stand out against their surroundings and are easily visible from a distance.
3. Material
Different materials have different characteristics that can impact your signage’s durability, readability, and visibility.
One common material used for outdoor signage is aluminum. Aluminum is lightweight, durable, and weather-resistant, making it ideal for outdoor use. It is also easy to customize and can be painted or coated with various finishes.
Other materials commonly used for outdoor signage include vinyl. Vinyl is a flexible material that can be used for both temporary and permanent signage. One popular vinyl for outdoor signage is Oracal 651, known for its durability and ability to withstand harsh weather conditions.
Oracal 651 vinyl is a highly-rated material for outdoor signs and is available in vinyl rolls and vinyl sheets of various sizes from SignWareHouse. With a thickness of only 2.5 mils, it has a clear adhesive and is rated for up to 6 years of outdoor use. You can explore various options for this vinyl at this website in 60 high gloss colors, including metallics, transparent, and 18 matte colors.
This type of vinyl is an excellent choice for outdoor signage, as it can withstand the elements and maintain its vibrant colors and crisp lettering over time.
4. Durability
When creating successful outdoor company signs, durability is a crucial factor. Outdoor signs are exposed to various weather conditions, including rain, wind, snow, and sunlight, which can cause wear and tear over time. Signs that are not durable can quickly fade, crack, or get damaged, making them less effective in attracting customers and promoting your business.
Choosing durable and weather-resistant materials is key to creating signage that can withstand the elements. Materials such as aluminum, acrylic, and vinyl are popular for outdoor signage because they are lightweight, durable, and can withstand exposure to the elements.
High-quality printing and coating techniques can help protect your signage from fading and cracking over time.
5. Branding and Messaging
Your sign should communicate your brand identity and message to potential customers clearly and concisely. It can help establish brand recognition and increase the likelihood of customers choosing your business over competitors. It should also incorporate your business’s branding elements, such as logo, brand colors, and font styles.
Furthermore, digital signage has gained much traction and is widely considered trendy and useful. Visually appealing content quickly captures customers’ attention, and branding gets far more effective. As a result of its appeal, Data Bridge Market Research predicts that the North American digital signage market will expand at a pace of 11.35% by forecast 2028.
Additionally, your sign should include a clear and concise message that communicates what your business does and what sets it apart from competitors. It can help customers quickly understand your business and its offerings.
6. Compliance with Regulations
Compliance with regulations is an important consideration when designing outdoor business signage. Different cities and municipalities have specific regulations and guidelines for signage that businesses must follow to avoid fines or penalties.
Before designing and installing your outdoor business signage, it’s crucial to research the specific regulations in your area. It can include rules regarding the size, placement, and content of your signage. Some regulations may also require permits or approvals before installation.
Non-compliance with signage regulations can result in fines, penalties, or even signage removal. Therefore, it’s important to ensure that your signage complies with all applicable regulations to avoid legal or financial repercussions.
7. Maintenance and Upkeep
Outdoor signs are exposed to the elements and can become dirty, faded, or damaged over time. In addition, a poorly maintained sign can be ineffective in attracting customers and may even give the impression that your business is not well-cared for.
Regular maintenance is necessary to ensure that your signage effectively promotes your business. It can include cleaning your signage periodically to remove dirt and debris, inspecting it for signs of wear and tear, and repairing any damage promptly.
The Promotion of Your Company Must Include Effective Outdoor Business Signage
Business signage is crucial in promoting your business and attracting potential customers. Mordor Intelligence states that the market for printed signs in the United States is anticipated to increase to $10.84 billion by 2026. It demonstrates its potential and how it impacts the market through these Signages.
Businesses can create signage that effectively communicates their brand identity and message by considering these practical considerations. Remember, your signage is often the first impression potential customers have of your business, so it’s worth investing time and effort into creating effective, well-designed signage.
